http://www.ted.com/talks/juan_enriquez_how_to_think_about_digital_tattoos.html?qshb=1&utm_expid=166907-23&utm_referrer=http%3A%2F%2Fwww.ted.com%2F
Some interesting lessons
Face.com sold to Facebook (take a picture in a bar and download data on person)
Lessons from Greek Mythology
How else can one threaten, other than with death? The interesting, the original thing, would be to threaten someone with immortality.
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